Recurring occasions, held in the record
An anniversary ordered once becomes a date on the calendar. The reminder arrives with enough lead time to buy for it, not a note on the morning of.
Gifting memory
The regular who orders every March, remembered.
Gifting is built on dates that come back. Florocia keeps order history, stated preferences and recurring occasions in one record, and surfaces the reminder while there is still time to buy for it.
Repeat sender / corporate account
Three recipients on file, two recurring dates
Orders placed
14 across 26 months
Usual format
Hand-tied, medium, blush
Avoids
Lilies - recipient allergy noted
Preferred window
08:00 - 11:00, workplace
Card style
Handwritten, no printed note
Next occasion
Anniversary, 9 March
Reminder due in 9 days. Suggested: repeat the blush hand-tied, substitute the lilies.
What the record holds
Four things worth never losing again.
Most of this already exists in a florist's business - in a notebook, a chat thread, or one person's memory.
Preferences that survive staff changes
Colour palettes, formats, allergies, gate codes and the recipient who prefers the delivery at the back entrance. Written down once, available to whoever is on the bench.
Sender and recipient kept separate
Gifting means the buyer and the recipient are rarely the same person. Both sides are stored properly, so a repeat gift to the same recipient is recognised.
History that informs the forecast
Repeat-order patterns feed demand planning directly. Enough anniversaries in a week becomes a visible peak rather than a surprise.
Occasion reminders
A reminder nine days out is useful. One on the morning is noise.
Lead time on a reminder is set per occasion type, so a corporate gifting cycle gets a longer runway than a birthday posy. The reminder arrives with the previous order attached, which makes the repeat a one-line confirmation rather than a fresh briefing.
- Lead time configurable per occasion type
- Previous order attached, ready to repeat or adjust
- Substitutions suggested when the original variety is outside its window that week
- Reminders reach your team, not the customer - the outreach stays your call
Customer data stays yours
Customer records, recipient details and order history belong to your business. Florocia does not sell, share or market to your customer list, and the whole set is exportable at any point.
Access is role-based - the bench sees what it needs to build and deliver, without the commercial record sitting open to everyone on shift.
Read how data is handledBench docket No. 0456Prepared for your workroom / freshness, demand, delivery
Bring the notebook. We will turn it into records.
Existing customers, their preferences and the dates they come back for. Loaded once, then maintained as part of taking an order.
What gets set up
Customers importedfrom your list
Recurring datesset per account
Preferencescaptured on file
Reminder leadper occasion
Built for occasions